Companies with sound reputations tend to succeed while those who do not have this fall by the wayside. Reputation is everything in the corporate world; you and your rivals know this.
Ideally, you’d all operate fairly within the same market space. Unfortunately, the corporate world can be ruthless and not everyone is willing to play by the rules. One of your competitors has been spreading false statements about your business, which is impacting the reputation that you’ve worked hard to build.
Outlined below are some of the more common examples of business-to-business defamation.
Statements made in person
Customers often go to both you and your competitors for quotes before committing to a purchase. Sometimes, they stick with your rivals but often they will come to you because you can offer better service. Your rival is sick of losing custom and has decided to try and make a dent in your good reputation. They’re warning customers not to go to you because your products injured someone recently. This is a complete fabrication and the impact that such a false statement can have on a business is severe.
Statements made in writing
Written statements can also be defamatory, and false and damaging statements are typically referred to as libel. For instance, if a person has written a report in a magazine that claims your company has been overcharging customers, then this would be libelous if untrue. Of course, in today’s world, much of the writing that could impact your business will be done online. Customers often take their business in the direction of a successful google search with a glowing review. A negative review based on untruths could have the opposite effect.
The first step in addressing business-to-business defamation is to demand that false statements cease and are removed from written publications. You may also be able to ask for an apology, written correction and financial damages. Seeking some legal guidance will give you a better indication of your options.